Social Media Image Size Guide for All Platforms in 2023

Social Media Image Size Guide for All Platforms in 2023

In the ever-evolving world of social media, visual content plays a crucial role in capturing your audience’s attention and conveying your message effectively.

Whether you’re a seasoned social media marketer or just getting started, understanding the correct image sizes for various platforms is essential. In this comprehensive guide, we’ll walk you through the recommended image sizes for the most popular social media platforms in 2023.

Why Image Sizes Matter?

Before we dive into the specific dimensions for each platform, let’s discuss why image sizes matter in the world of social media. Here are a few compelling reasons:

  • Professionalism: Using images that are appropriately sized and optimized for each platform demonstrates professionalism. It shows that you care about the quality of your content and how it appears to your audience.
  • User Experience: Properly sized images ensure that your audience has a pleasant and consistent viewing experience. Images that are too large or too small can disrupt the user experience and lead to frustration.
  • Visual Appeal: Social media is highly visual. Images that fit perfectly within their designated spaces look more appealing and are more likely to engage your audience.
  • Mobile Responsiveness: Many users access social media platforms on mobile devices. Images that are correctly sized load faster and look better on mobile screens.

Now that we understand the importance of image sizes, let’s explore the recommended dimensions for each major social media platform in 2023.


Profile Picture:

  • Recommended Size: 360 x 360 pixels
  • Minimum Size: 180 x 180 pixels

Cover Photo:

  • Recommended Size: 820 x 312 pixels

Shared Image:

  • Recommended Size: 1200 x 630 pixels

Shared Link Image:

  • Recommended Size: 1200 x 628 pixels

Event Image:

  • Recommended Size: 1920 x 1080 pixels

Facebook Story:

  • Recommended Size: 1080 x 1920 pixels

Facebook’s image sizes have remained relatively consistent over the years. The profile picture, cover photo, and shared image dimensions are particularly important for creating a visually appealing Facebook presence.


Profile Picture:

  • Recommended Size: 110 x 110 pixels

Instagram Feed Post:

  • Recommended Size: 1080 x 1080 pixels
  • Minimum Size: 600 x 600 pixels
  • Maximum Size: 1080 x 1350 pixels (for portrait)

Instagram Stories:

  • Recommended Size: 1080 x 1920 pixels
  • Minimum Size: 600 x 1067 pixels

IGTV Cover Photo:

  • Recommended Size: 420 x 654 pixels (for 1:1.55 aspect ratio)

Instagram Carousel Post:

  • Recommended Size: 1080 x 1080 pixels (per image)

Instagram’s focus on visual content makes image sizing crucial. Pay attention to the square format for regular posts and the vertical aspect ratio for stories.


Profile Picture:

  • Recommended Size: 400 x 400 pixels

Header Photo:

  • Recommended Size: 1500 x 500 pixels

In-Stream Image (for tweets):

  • Recommended Size: 1200 x 675 pixels

Twitter Card Image:

  • Recommended Size: 1200 x 628 pixels

Twitter Moments:

  • Recommended Size: 1200 x 675 pixels

Twitter’s image sizes are designed to accommodate various visual elements, from your profile picture to the images within your tweets.


Profile Picture:

  • Recommended Size: 400 x 400 pixels

Background Image (Cover Photo):

  • Recommended Size: 1584 x 396 pixels

Shared Image (Main Feed):

  • Recommended Size: 1200 x 627 pixels

LinkedIn Stories:

  • Recommended Size: 1080 x 1920 pixels

Company Logo:

  • Recommended Size: 300 x 300 pixels

LinkedIn is a professional platform, so maintaining a polished and well-optimized profile is essential for making a strong impression.


Profile Picture:

  • Recommended Size: 165 x 165 pixels

Pin Image:

  • Recommended Size: 1000 x 1500 pixels
  • Minimum Size: 600 x 900 pixels

Board Cover Image:

  • Recommended Size: 800 x 450 pixels

Pinterest is all about visual discovery, and using correctly sized images helps your content stand out.


Profile Picture:

  • Recommended Size: 800 x 800 pixels

Channel Cover Art:

  • Recommended Size: 2560 x 1440 pixels (for TV display)
  • Minimum Safe Area for Text and Logo: 1546 x 423 pixels

Video Thumbnail:

  • Recommended Size: 1280 x 720 pixels

YouTube’s image sizes are especially important for creators, as they affect how your channel looks and how your videos are presented.


Profile Picture:

  • Recommended Size: 200 x 200 pixels

Video Upload:

  • Recommended Aspect Ratio: 9:16 (1080 x 1920 pixels)
  • Minimum Resolution: 720 x 1280 pixels

TikTok Cover Image:

  • Recommended Size: 1080 x 1920 pixels

Since TikTok focuses on short-form movies, optimized images are important for customizing your account. In order to attract visitors, profile images and video size are important.

An updated social media image size cheat sheet for 2023 is provided in this page. You may produce on-brand, professional pictures that interest your followers by being aware of the appropriate sizes.

Social Media PlatformImage TypeRecommended SizeMinimum SizeMaximum SizeAdditional Notes
FacebookProfile Picture360 x 360 pixels180 x 180 pixels
Cover Photo820 x 312 pixels
Shared Image1200 x 630 pixels
Shared Link Image1200 x 628 pixels
Event Image1920 x 1080 pixels
Facebook Story1080 x 1920 pixels
InstagramProfile Picture110 x 110 pixels
Instagram Feed Post1080 x 1080 pixels600 x 600 pixels1080 x 1350 pixels (portrait)Use square format for regular posts.
Instagram Stories1080 x 1920 pixels600 x 1067 pixelsUse vertical aspect ratio.
IGTV Cover Photo420 x 654 pixels (1:1.55)
Instagram Carousel Post (per image)1080 x 1080 pixels
TwitterProfile Picture400 x 400 pixels
Header Photo1500 x 500 pixels
In-Stream Image (for tweets)1200 x 675 pixels
Twitter Card Image1200 x 628 pixels
Twitter Moments1200 x 675 pixels
LinkedInProfile Picture400 x 400 pixels
Background Image (Cover Photo)1584 x 396 pixels
Shared Image (Main Feed)1200 x 627 pixels
LinkedIn Stories1080 x 1920 pixels
Company Logo300 x 300 pixels
PinterestProfile Picture165 x 165 pixels
Pin Image1000 x 1500 pixels600 x 900 pixels
Board Cover Image800 x 450 pixels
YouTubeProfile Picture800 x 800 pixels
Channel Cover Art2560 x 1440 pixels (TV)1546 x 423 pixels (safe area)

Tips for Optimizing Social Media Images

Now that you have the recommended image sizes for various social media platforms in 2023, here are some additional tips for optimizing your visual content:

  • Use High-Quality Images: Always use high-resolution images to ensure they look sharp and professional, especially on devices with high-definition displays.
  • Stay Consistent: Maintain a consistent visual style, including colors and fonts, across your social media profiles to strengthen your brand identity.
  • Test on Mobile Devices: Test how your images appear on mobile devices since many users access social media from smartphones and tablets.
  • Compress Images: To improve loading times, use image compression tools to reduce file sizes while maintaining quality.
  • Follow Platform-Specific Guidelines: Social media platforms may update their guidelines, so periodically check for any changes in recommended image sizes.
  • Use Canva or Adobe Spark: These user-friendly design tools offer templates and resizing options for social media images.
  • Be Mindful of Text: Some platforms have restrictions on the amount of text in images, so keep text to a minimum and use readable fonts.
  • Keep Important Elements in the Safe Area: For platforms with cover images, ensure that essential elements are within the safe area, as some areas may be cropped on different devices.


In the dynamic world of social media, staying up-to-date with the recommended image sizes for each platform is essential for maintaining a professional and visually appealing online presence. Remember that social media platforms may change their image size guidelines, so it’s crucial to periodically check for updates.

By following the guidelines outlined in this article and optimizing your social media images, you’ll enhance your brand’s online identity, engage your audience effectively, and make a lasting impression in the digital landscape of 2023 and beyond.

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